etlas loyalty guide: 8 tips to bring your customers back

A reward people get in five words

“Tenth coffee free” is understood at a glance; “10% off your next purchase over €15” is not. The shorter it is, the more people join.

Where Club → Set up → Rewards

Give the first stamp on sign-up

A card that already starts with a stamp gets filled sooner. The welcome gift is what brings the most sign-ups at the counter.

Where Club → Set up → Welcome

The QR where people pay

A poster next to the till or card terminal converts far better than one on the door. Print the ready-made A4 poster we give you.

Where Club → Sign-up → Poster

Have whoever takes payment mention it

One line at the till (“Shall I add you to the club? You get a stamp right away”) doubles sign-ups. Teach it to the whole team.

Where At the counter

Let the messages send themselves

Birthdays, “we haven’t seen you for a while” and “you’re close to your reward” go out automatically. Nothing to remember.

Where Club → Automations

Tiers for your best customers

Bronze, silver, gold: those who come most deserve a bit more. A high tier keeps them from going to the competition.

Where Club → Set up → Tiers

One campaign a month, no more

One message a month with something real (2-for-1 on a slow Tuesday) works. Ten a month and they delete the card.

Where Club → Campaigns

See who is drifting away

The “dormant” ones (no visit in 90 days) are the ones to win back. Give them a reason to return before you lose them.

Where Club → Members → Segments